At least once a day, someone asks us, our Customer Service Representatives, or one of you out in the Field what we use to sweeten our enriched products.
The simple answer is “sugar” — good, old-fashioned, natural pure cane sugar!
“But wait,” you might say, “Why don’t you use something more ‘organic’ like Stevia, Brown Sugar, or Agave syrup? Wouldn’t that be better?”
Director of Field Relations Mike Marumoto sat down with us to explain why Gano Excel uses sugar in our products:
“Gano Excel is targeting the typical coffee consumer. We aren’t targeting the 3% of people that obsess over wheat grass and do yoga 5 times a day! (Not that there’s anything wrong with wheatgrass and yoga: I mean, we are a California-based company, after all!) We’re targeting average people that expect their coffee to taste YUMMY!”
“Besides, Gano Excel has a product for EVERYBODY – including the wheat grass and yoga fanatics.” DFR Mike jokes: “We DO have a product with Stevia in it: it’s called our Ganocafe Classic. The thing is, we just leave the Stevia at your house! We provide the Ganoderma-enriched BLACK coffee, and let you customize it exactly to your health and taste standards.”
So, see, it’s really quite simple: we’re in the people-pleasing business, and people want sugar in their coffee! And anyway, the magic of our enriched products isn’t what they don’t have, but what they do have Ganoderma lucidum, the most healthful herb known to man!
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